Forget ads and sponsorships. In this post, Steph Thompson and Kevin Redmond share two very different ways they help podcasters monetize — from podcast clubs to brand partnerships — and what you need to know to choose the right path for your show.
![When Saying 'No' Creates Space for Something Better [landing your ideal podcast partnership]](https://images.leadconnectorhq.com/image/f_webp/q_80/r_1200/u_https://storage.googleapis.com/msgsndr/cdIQ1ui9ian0beE6Ky8g/media/683fc83aac92b556f7c7132d.svg)
What happens when a brand looks like the right fit—until it isn’t? In this follow-up, we unpack why saying no can unlock the right partnership later.
This article explores how creators and brands can create long-term partnerships that prioritize alignment, trust, and audience value, not just ad reads.
A real-time look at why one podcast may walk away from a promising brand deal—and how protecting trust matters more than saying yes (and monetization).
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