I Disappeared and No One Noticed!
I disappeared for three weeks. No newsletter. No social posts. No public visibility. Just the behind-the-scenes advisory and podcast work that couldn’t be paused.
I didn’t plan the break well. I didn’t schedule posts or queue up the content.
And you know what? I didn’t miss it.
But more interestingly… I didn’t feel missed either.
That’s not a cry for engagement, it’s a reflection on the nature of visibility.
Because here’s the uncomfortable truth:
We are all INVISIBLE when we are not VISIBLE.
If we want to stay present in people’s minds, we need to show up—not constantly but consistently, not perfectly, but intentionally.
That applies across everything we build, especially podcasts.
When you're deep in the work, visibility slips
I'm in a LinkedIn creators group where we aim to post consistently a few times a week. I’ve dipped in and out—sometimes I keep pace, other times I vanish for days (or three weeks!).
Why? Because when you’re knee-deep advising others, negotiating partnerships, and helping others succeed, it’s hard to market yourself.
The same thing happens with podcasts. You’re so caught up in finding guests, prepping, recording, producing, and publishing that you barely have time left to promote the episode itself.
That’s the visibility gap. And that gap is where traction dies.
What podcasters don’t hear enough...
Here's something most podcasters underestimate:
It’s not enough to make great content. You have to share it—a lot.
If you're only promoting your episode once, you’re starving its growth. The latest guidelines from podcast growth experts suggest:
Each episode should be shared at least:
3–5 times on LinkedIn
5–7 times on Instagram (posts, carousels, stories, reels)
1–2 times via email
And repurposed into short clips or quote graphics across platforms for the next 7–10 days
Sounds like a lot? It is. But if you're already having these amazing conversations, why wouldn't you give them the reach they deserve?
Before you take a break, have a plan.
Taking time off is healthy. Essential, even. But if you’re a podcaster, take your breaks intentionally.
The algorithm will punish your silence. If you disappear, so will your visibility.
Unless…
You repurpose old episodes. You pre-schedule social content. You keep some presence, even while you rest.
That’s the balance we need more of: sustainability with strategy.
Yesterday, I spoke at a retreat hosted by 💥Jules Brooke in a room of brilliant women launching their podcasts. I told them the truth, most people won’t say out loud:
The best time to think about partnerships is before you launch.
Why? Because when you're talking about a partner, someone you're championing, collaborating with, building momentum alongside—it's easier to show up and promote consistently.
You're not just talking about yourself. You're part of something bigger.
And without that? Somewhere between episodes 20 and 30, the business podfade* starts to set in. You’ve burned through the buzz. You begin to question your ROI. You start to wonder where the support is.
But that’s not failure.
This is what happens without a promotion strategy. Without a visibility system to carry your voice, especially when you’re tired—of course you fade out.
This is why visibility isn't vanity. It's sustainability. It’s how good podcasts become unforgettable ones.
And if you’re reading this thinking, “Yep, that’s me”—if your podcast is already live and the energy’s fading—know this:
It’s not too late to partner. It’s not too late to realign.
But if you’re unsure where to begin, let’s figure it out together.
And if you haven’t launched yet? Even better. This is your moment to build a visibility and growth strategy before the momentum dips. One that makes promotion feel natural, not forced. One that supports your show long-term 👉 Book a free 15-minute fit call here
*Podfade is commonly cited in the podcasting industry as occurring around episode 7. But for business-led shows, we more often see it hit between episodes 20–30, once the initial momentum wears off and the strategy gaps show-up.
