Feel Like Your Podcast Should Be Doing More By Now? [Here's what to do next...]

Most agencies and podcast coaches will tell you that if your podcast is going to die, it usually happens around episode 7 to 10—it’s what they call “pod fade.”

But let's get real: that’s typically the case for early-stage or hobbyist podcasts.

When you’re building a podcast as a strategic business tool—a platform designed to drive partnerships, revenue, and personal transformation—that fade doesn’t set in until later, often between episode 30 and 75.

It’s at that point you start asking,

“What am I really building here?”

The Moment of Transformation

In the early days, many hosts operate on a “spray and pray” model—churning content with a vague idea of what might land, hoping to catch downloads (and of course, new clients).

But when you commit to podcasting as a serious business, something shifts.

You stop talking at your audience and start connecting with the right ones. You move beyond generic content into a narrative that reflects who you truly are—as a host, a business owner, and a human being. Your podcast stops being a marketing tool and starts becoming a powerful ecosystem—one that fuels both growth and clarity.

As one of our guiding principles puts it:

“The engine for creators is to claim their own voice as themselves.”

That moment—when you stop recording just to be heard and start recording to hear yourself—is when it all changes.

You attract aligned people.

You start seeing opportunities differently.

You unlock doors and create seats at tables bigger than imagined.

And through it all, something deeper happens:

When you start using your voice—really using it—you don’t just grow an audience. You grow a self. You meet the version of you that can’t be unseen.

Because when you start podcasting from your truth, you realise:

“I don’t want to just speak differently. I want to live differently.”

That’s the sacred shift—from recording for others, to recording for your own clarity. And that’s what carries you from episode 30 to 300.

Here’s your next 3 Moves to go 300 eps (and beyond)

1. Build Your Business Model with Data

• Look into your analytics: Review your top 5-10 episodes. Look for patterns—what topics resonated the most, which guests sparked engaging conversations, and which episodes drove the highest interaction.

• Ask your audience: If analytics aren’t clear, consider running a quick survey. Ask your listeners, “What did you love most about these episodes?” Their feedback is gold.

• Learn and replicate: One creator discovered that her solo episodes on pricing packages consistently spiked interest. She repurposed that content into a digital guide that brought in $8K without a single ad. Use these insights to refine your approach.

2. Prioritize Partnerships Over Pure Monetization

• Think long-term: Instead of chasing one-off sponsorships, focus on deeply aligned, long-term partnerships. Real value doesn’t come from a single cash grab—it’s built over 6 to 12 months, or at the very least, over a quarter. Say ‘no’ to brands who only want to sponsor 1 episode to “see how it goes”.

• Collaborate creatively: Consider joint projects such as co-hosted live Q&As, collaborative webinars, or even co-creating an eBook from episode transcripts. The goal is to create a shared experience that acts as a lead magnet and eventually evolves into a paid product.

• Give it time to work: Remember, your audience needs multiple touchpoints. It may take several episodes before a partnership truly resonates and drives action. Generally speaking, a minimum of 10-12 episodes before your audience takes action.

3. Stay in the Seat of Vision, Not Grind

• Own your narrative: Stop using your podcast solely as an extension of your marketing engine. Instead, let it be a reflection of your personal journey—how your growth as a host has helped shape your business and the lives of your listeners.

• Be authentic: When you share your real story—your struggles, your breakthroughs—you attract not just any audience, but the right audience.

• Work smarter, not harder: Instead of overloading yourself with endless tasks, focus on the strategic aspects that build your legacy. It’s about quality over quantity; your message should be compelling enough that it speaks for itself, rather than relying on a constant grind.

The Shift Is Real—And It Changes Everything

When you start podcasting from your truth, everything gets clearer.

The content hits deeper.

The audience sharpens.

The offers align.

And the partnerships? They stop feeling forced—and start feeling inevitable.

This isn’t just about hitting publish. It’s about building something that builds you back.

Now Tell Us Where You’re At

🎙️ If you're beyond episode 30, send a link to your most popular episode and we'll give you a free partnership 'readiness' audit.   

🧭 If you're under episode 30 and asking, “What am I really building here?”

Let’s map it out. Book a free 15-minute fit call and we’ll work through it together.

Together We Grow!