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Start a Podcast — Podcast Expert Lab
Specialist Advisory · Sydney
Podcast Expert Lab
Book a Fit Call

15-Minute Conversation

NEXT UP · YOUR SHOW
NOW ACCEPTING SHOWS
Your show goes here.
Your show. EST. 2026
Podcast Expert Lab Presents · S01 · EP 001

Starting Now.

This is where your show stops being an idea and starts being a business asset. One fit call. That's the first move.

4 wks idea to live · 300+ shows advised
02Who this is for

Read this before you book.

The right person usually knows by the third item on the left. If you're still reading, that's probably you.

This is youYes

  • You run something — agency, advisory, fund, product — and the show needs to feed it, not become it.
  • You've thought about this for six months (or more). The block isn't the idea, it's the next step.
  • You'd rather record a season than chase a weekly schedule for a year.
  • Partnerships, leads, deal flow — at least one of these has to come out of season one.

Probably not yetNot yet

  • You want a hobby show. Make it. Have fun. We'll listen.
  • You want chart positions and downloads as the only KPI. We don't optimise for that.
  • You're after the cheapest production option. We're not it.
  • You're hoping a sponsor will pay you thousands of dollars to be a podcaster. 
Before you read on

The fit call is fifteen minutes. If we're a good fit, the Podcast Plan is your first move.

Book a fit call
03The next step

The next step
is easy.

So we built the first step to be easy. Ninety minutes.
One conversation. One deliverable. Real direction.

After the fit call
Admit one · The Podcast Plan
$497USD
Credited to any package
No. 0001
A 90-minute session and a written commercial roadmap.

You leave knowing exactly what you're building, who it's for, how it makes money, and what the next twelve months look like.

You leave with
Positioning brief
Audience map
Format recommendation
12-month commercial roadmap
Distribution plan
Partnership-ready positioning
04How we work

The Batch &
Broadcast Method©

One recording season. Months of commercial output. The framework we built for business podcasts is why our clients launch in weeks, and stay live for years, without the show becoming a second job.

Phase 01 · 
Batch

A focused recording block, produces an entire season. Fully prepared, no creative drift. The season is in the can before it goes live. 

Output → 8–12 episodes recorded
Phase 02 ·
Amplify 

Every episode becomes the audio show, the YouTube video, the social cuts, the newsletter, the LinkedIn carousel. Everywhere your audience is — without re-doing the work.

Output → Audio · Video · Social · Email
Phase 03 ·
Maintain

Scheduled releases a calendar that keeps the show generating leads, deals, and trust long after the recording block ends.

Output → Leads · Partners · Deals

"Most podcasts become a second job. Ours don't — because we do the heavy work in a concentrated block, then let the system run."

— The method, in one line
05What it looks like

Four weeks.
Here's how.

…sometimes faster.

A step-by-step sketch of what actually happens — the same shape that takes you from "we should do this" to a published season one.

01 Plan

Position & commit.

  • Podcast Plan session
  • Positioning brief
  • Audience & format locked
  • Roadmap signed off
02 Build

Brand the show.

  • Show name & artwork
  • Trailer + scripts created
  • Distribution plan set
  • Guest confirmed and booked
03 Record

Content batch days.

  • Tech check completed
  • 8–12 episodes recorded
  • Content cuts pulled
  • Edit pipeline begins
04 Launch

Show goes public.

  • Episode 1 live
  • Audio · video · social
  • Newsletter goes out
  • Show working towards your business goals
The mint.ed launch

Idea to live
in four weeks.

"There is no way I could have launched a brand new podcast to the professional standard I envisioned without your expertise. You truly lifted the load of the entire setup and took away all the guesswork. I can't wait to get back into the recording studio to record Season 2!"
Lisa Morey · Founder, Mint Agency
4wks
Idea to live
5+
Distribution platforms
S1
Season complete
Next: growing community
IMAGINE. YOUR NAME. YOUR SHOW.

This is what it looks like when you stop waiting and start. Every engagement begins with a fifteen-minute fit call — because the right start matters.

Book a fit call
07If it makes sense, we keep going

Then we build it.

Three ways to work with us beyond the Podcast Plan. The right one depends on how much of the lift you want to keep, and how fast you want to be live.

01 / DIY
DIY · with coaching

Guided Launch

You do the work. We make sure it's the right work. Frameworks, templates, weekly calls.

Includes
  • Podcast Plan session & positioning brief (your $497 is credited here)
  • Production templates & SOPs
  • Weekly coaching calls
  • Distribution playbook
From $7,500 USD
03 / DFY
Done for you

Full Production

We handle everything. Strategy, brand, production, distribution — and active partnership outreach to secure brand partners pre-launch.

Everything in Season 1, plus
  • Brand identity & show design
  • Active partnership outreach
  • Onsite Producer 
  • Ongoing campaign management
  • Quarterly reviews
From $25,000 USD

Where we record.

Mobile recording pod
Our partners have a 2.7m mobile recording pod — solar-powered, air-conditioned, delivered to you. Regional NSW only.
Australia wide
Access at our partner studios.
USA · SE Asia · UK
Studio partners in key cities — we coordinate the booking.
Home or office
Remote recording setup, producer support. 
08Frequently asked

Questions we get
before the fit call.

How fast can we actually launch?
Four to six weeks from green-light to first episode live, depending on which package and how fast you want to move. 
Do I need to know what my podcast is about yet?
No. The Podcast Plan exists for exactly this — you turn up with a rough sense, you leave with a positioning brief, audience map and a 12-month commercial roadmap. 
Will it take all my time?
No — that's the whole point of the Batch & Broadcast Method. Most clients commit to recording blocks per season. The rest is producer-led.
What does "partnership-ready" actually mean?
Your show is positioned, packaged and priced from day one as something a brand partner could underwrite. Across the higher-tier packages we run active outreach to secure those partners before launch.
What if the fit call says no?
Then we'll tell you who in our network might be a better fit, or what the path looks like if you wait six months. The goal is the right answer for you.
Why $497 for the plan?
It's a real deliverable, not a discovery call. Ninety minutes of work plus a written commercial roadmap. The $497 is also fully credited to any package, so if you keep going, the plan effectively costs nothing.
The fit call

Your podcast is waiting... ready?

Fifteen minutes. We work out together whether your idea is ready, whether we're the right team, and whether the Podcast Plan is the right next move.